Take Toys Launches Gen Z Character in Songwat

Take Toys Company Limited has introduced its latest original character, Tuta, a girl from planet TT195 living as a Gen Z teenager on Earth, launching the campaign "Tuta Teenage Taste Toys in Songwat" and opening a pop-up space called Taste Toys Pharmacy. Styled as a "heart medicine shop," this new healing space is located in the Songwat district, an art hub and historic area that has become a popular creative economy zone blending lifestyle and design.

Visitors are invited to experience joy and positive energy through the character, design work, and DIY activities that allow them to create their own personalized lifestyle. Admission is free from now through October 31, 2025.

The Taste Toys Pharmacy pop-up reimagines a historic building with the charm of old Chinese pharmacy architecture, while featuring beloved characters including Monchhichi, Care Bears, Teletubbies, and Disney favorites. The standout debut is Tuta, a new Thai character—a pink-haired girl with a mischievous personality—who brings color and joy to the space, offering relief from daily stress and representing the perspectives and lifestyle of the new generation.

The launch is supported by Bangkok Bank Public Company Limited, which is promoting the creative economy, backing Thai brands, and encouraging creative ideas that generate new experiences and inspiration for the art toy community. Take Toys has also partnered with Lost in Songwat, Gu Long Pao, and Huan Jai to offer special menus and activities tied to the Tuta concept.

Take Toys is a Thai manufacturer and distributor of quality dolls and character merchandise licensee for global brands including Care Bears, Monchhichi, Disney, Sesame Street, Peanuts, Esther Bunny, and Teletubbies.