Thai Coconut Expands Global Market, Launches in 7-Eleven
Thai Coconut is expanding its Thai Coco brand into 7-Eleven stores nationwide while investing in a new Philippine manufacturing facility, targeting stronger performance in the second half of 2026 amid steady global demand for coconut produc
Thai Coconut Public Company Limited (COCOCO) is targeting improved business performance in the second half of 2026, with company CEO Worawat Chinnpinkaew announcing steady revenue expectations despite global economic volatility. The company continues receiving new orders from major markets including the United States, Europe, the Middle East, and Asia, driven by sustained global demand for coconut products, particularly coconut water, coconut milk, and value-added coconut derivatives.
"We expect the second half to outperform the first half due to continuous incoming orders, improved production efficiency, and expanded regional manufacturing capacity, which will be key drivers for stable company growth," Worawat stated. The company is also investing in a new manufacturing facility in the Philippines under subsidiary NOVOCOCONUT INC., aimed at strengthening raw material sourcing, reducing logistics costs, and supporting long-term expansion plans. The project is expected to commence within 2026 and will enhance production capacity while mitigating supply chain risks.
Domestically, Thai Coconut is expanding distribution channels by introducing its Thai Coco ready-to-drink coconut water brand to 7-Eleven convenience stores nationwide, targeting all consumer segments and capitalizing on growing demand for natural beverages. The company exports to over 100 countries worldwide and recently launched a brand experience exhibition at CentralWorld shopping mall under the concept "Ratchaburi in the City," showcasing its organic coconut farming heritage from Ratchaburi province to Bangkok consumers.
The exhibition features immersive experiences where visitors can learn about organic coconut cultivation, soil and water conditions, and harvest quality differences, reinforcing Thai Coconut's positioning as a comprehensive coconut specialty brand. Marketing Director Napatsorn Chinnpinkaew highlighted that the 7-Eleven expansion represents a significant step in strengthening the Thai Coco brand domestically while complementing ongoing international market growth.
