Thai Consumer Confidence Rises for Second Month
Thai consumer confidence rose to 51.1 in July, marking a second consecutive month of gains boosted by government cost-of-living relief programs, export growth, and increased tourism.
The Ministry of Commerce revealed consumer confidence results from a nationwide survey of 5,524 respondents. The overall consumer confidence index for July 2025 stood at 51.1, representing the second consecutive month of gains from the previous month's 50.2. Future confidence for the next three months reached 57.3, up from 56.8, while current confidence improved to 41.7 from 40.2, though still in the non-confident range.
Nanthapong Jirakolaiphong, director of the Office of Trade and Investment Policy, identified three key factors supporting confidence: state measures, particularly the Thai Help Thai Plus program, which relieved cost-of-living pressures and stimulated household spending and small business income; sustained export growth driven by global demand and accelerated shipments ahead of new tariff measures; and improved tourism from continued foreign visitor arrivals and state-sponsored tourism promotion initiatives across multiple regions.
Factors weakening confidence included ongoing concerns about living costs, high household and business debt levels, and escalating Middle East tensions combined with uncertain trade policy measures from trading partners that could affect Thai production, trade, and consumption.
Regional analysis across five regions showed the Northeast leading at 52.9 points, followed by the Central region at 50.2, Bangkok and surrounding areas at 52.7, the North at 51.0, while the South declined to 49.2 from the previous 50.1. The top three confidence factors across regions were Thai economic conditions, state measures, and global economic outlook.
