Princess Ubolratana Opens Thai Night Cannes 2026
Princess Ubolratana opened Thai Night Cannes 2026 in France to promote Thailand's film and entertainment industry globally, showcasing the country's shift from production base to creative storyteller on the international stage.
Princess Ubolratana presided over the opening of Thai Night Cannes 2026 at the Grand Salon of Carlton Cannes Hotel in Cannes, France on May 14, 2026. Deputy Prime Minister and Commerce Minister Supachai Suthummaphan announced the organization of activities to promote Thailand's entertainment business image and build networks on the international stage.
Thai Night is a significant initiative by the Commerce Ministry's International Trade Promotion Department (DITP) conducted regularly at major global venues including the Hong Kong International Film & TV Market, Cannes Film Festival, and American Film Market. These events aim to promote the potential of Thailand's film industry, foster business networking with entertainment industry operators from various countries, and drive Thai entertainment into the global market.
This year's event was organized under the concept "Reimagining Thailand" with the theme "Thailand – Where Films Come Alive," reflecting Thailand's evolving role in the entertainment industry. The concept portrays Thailand's transformation from a production base to a creative origin, from a service provider to a story creator, and from a domestic industry to a global creative partner.
The Commerce Ministry invited key international film industry figures including buyers, producers, distributors, investors, creators, directors, foreign media, festival organizers, celebrities, and entertainment business operators to participate. Princess Ubolratana opened the event and discussed the current state of Thailand's film industry and the country's readiness to collaborate with international partners on creative works for the global stage.
Activities included video presentations of Thai entrepreneurs' works at the Marché du Film Thai pavilion, creative performances blending music and singing to showcase Thailand's entertainment potential, and a showreel presentation under the "Reimagining Thailand" concept highlighting the industry's strengths. Deputy Prime Minister Supachai stated that Thai Night helps promote Thailand's film and entertainment industry image internationally, builds business cooperation networks, increases trade opportunities, and develops Thailand's creative industries alongside related businesses in food, culture, tourism, and Thai lifestyle.
