Thailand Hosts World Travel & Culture Expo 2026
Thailand will host the World Travel & Culture Expo in October 2026 at Impact Muang Thong Thani, showcasing tourism and creative industries across five exhibition halls with participation from over 23 countries.
The Tourism Authority of Thailand (TAT), in collaboration with the Thai Tourism Industry Council (TTIC) and Guangdong Grandeur International Exhibition Group from China, has announced the World Travel & Culture Expo 2026 (WTCE 2026), scheduled for October 21-31, 2026, at Impact Muang Thong Thani. Operating under the concept "Smartly Link The World," the expo aims to connect the tourism, culture, sports, and creative industries to position Thailand as a hub for tourism, culture, and entertainment in ASEAN.
The event will serve as a major platform to showcase Thailand's potential, build investor confidence, and foster long-term collaboration in tourism, trade, and investment. TAT Governor Thapaniej Kiatyipbul emphasized the authority's commitment to promoting tourism through "Value over Volume" and "Healing is the New Luxury," focusing on attracting quality tourists while enhancing the value of Thai tourism products and services.
WTCE 2026 will bring together entrepreneurs, investors, and partners from over 23 countries worldwide. The expo will feature five main exhibition halls covering tourism business, theme parks, audiovisual technology, the film industry, and intellectual property. Additionally, a forum titled "Future Trends of Tourism" will highlight three major mega-trends: safety, sustainability, and experience, alongside demonstrations of future tourism technologies such as VR, AR, and immersive technology.
China remains Thailand's top source market for international tourists, with 2.88 million Chinese visitors arriving between January and July 2026—a 14.76% increase year-over-year. Full-year projections suggest over 5 million Chinese tourists will visit Thailand, reflecting the strength of bilateral tourism cooperation. WTCE 2026 is expected to create significant opportunities for business expansion, investment, and growth in Thailand's tourism industry.
