Thai Subsidy Drives 500M Baht in Grab Orders
Thai government subsidies have driven over 500 million baht in GrabFood orders within two weeks, with Bangkok accounting for the highest usage among Thai cities.
GrabFood announces that Thai citizens have flocked to use the Thai Help Thai Plus 60/40 subsidy, generating delivery sales exceeding 500 million baht in just two weeks.
Participating restaurants in the program increased by 40%, and driver average hourly earnings grew by 18%. Consumer behavior analysis shows that users most frequently redeem the subsidy during lunch hours.
Som tam emerged as the bestselling menu item, while Thai tea remains the most popular beverage choice.
Bangkok leads in subsidy usage among Thai cities using GrabFood's delivery platform, followed by Chonburi, Chiang Mai, Khon Kaen, and Nakhon Ratchasima.