CP Group Launches True Alpha Program to Develop Next-Generation Leaders
CP Group's True Alpha Internship Program is developing next-generation leaders through hands-on innovation challenges, with 26 selected students working in startup-style teams to solve real business problems. The program held its mid-stage
Bangkok – The Charoen Pokphand Group (CP) is advancing its human development strategy by creating a comprehensive learning ecosystem that connects education, technology, and business. The initiative aims to provide young professionals opportunities to learn from real-world experience, develop their potential through actual business challenges, and grow into future leaders who can create value for their organizations, society, and country.
A key component of this strategy is the True Alpha Internship 2026 program, operated by True Corporation Public Company Limited, which implements action-based learning principles. The program transforms traditional internships into an 'Innovation Sandbox' using a Hackathon-style format. Twenty-six students were selected and divided into five cross-functional teams to work like startup teams, developing ideas, testing prototypes, and presenting solutions to real business challenges faced by CP and True, with close mentorship from executives and experts.
Recently, the program held a major milestone event titled 'True Alpha 2026: Mid-demo Pitching' at the CoE Digital & AI Innovation Lab at True Digital Park West. All five teams pitched their business innovation projects to a panel of senior executives including Dr. Thirapol Thanomsakdiyuth, Chairman of the Corporate Sustainability and Strategic Development Committee at CP; Sarinthara Wongsuphaluksana, Head of Human Resources at True Corporation; Ekkaraj Panjveenan, Head of Digital at True Corporation; and Kittipong Veeratecha, Head of Brand and Communications at True Corporation. Each team presented their projects and answered questions to refine their concepts before advancing to the final pitching round scheduled for July 30, 2026.
Dr. Thirapol Thanomsakdiyuth stated that CP's approach to developing future leaders aligns with Senior Chairman Thaninut Chearavanont's vision of creating 'leaders who develop leaders.' He emphasized that organizational sustainable growth comes not only from advanced technology but from people who are ready to learn, think critically, take action, and develop the next generation. "CP Group is creating a learning ecosystem that exposes young talent to real business challenges from the start, because we believe leadership cannot be developed in classrooms alone but through solving problems, collaborating with diverse teams, and learning from real experience," he said.
Sarinthara Wongsuphaluksana, Head of Human Resources at True Corporation, noted that the True Alpha Internship Program is distinctly different from conventional internships. It simulates a startup Hackathon work environment, giving participants the opportunity to think, create, experiment, and develop innovative solutions in a real-world context.
