Max Pattakrit Duangsanit, CEO of The Viral Hits news agency, has unveiled the vision behind two major award ceremonies that have become prominent stages in the entertainment industry. The Viral Hits Awards, held in January, honors artists, actors, creators, and entertainment works that generated viral success throughout the year. The Viral Hits Love Moment Awards—Pride Month Edition, held in June, celebrates the power of love, diversity, equality, and fan support under the theme "Every Love Matters."

Both ceremonies are designed as platforms of honor and recognition rather than mere award announcements, valuing contributions from artists, actors, producers, entertainment companies, media, and fan communities—all vital forces driving the entertainment industry's growth. Max Pattakrit's leadership has established these award stages as credible, prestigious venues that attract continuous attention from entertainment professionals both domestically and internationally.

The Viral Hits Love Moment Awards has become particularly significant for supporting diversity and equality by celebrating BL and GL content, celebrity couples, and meaningful moments cherished by audiences. Meanwhile, The Viral Hits Awards serves as the flagship annual ceremony reflecting the entertainment industry's multifaceted successes.

Through these achievements, The Viral Hits has transcended its role as an entertainment news outlet to become recognized as a creator of prestigious, influential award platforms with significant impact on Thailand's entertainment industry and growing international recognition.

At 9:25 AM on July 6, 2025, the Rama 199 Radio Center received a report of a fire at a condominium in the Ladprao area of Bangkok. Ladprao Fire and Rescue Station personnel, along with fire trucks and rescue equipment, rushed to the scene to investigate and assist affected residents.

Initial assessment revealed the fire was burning on the 5th floor of the 8-story building, producing heavy smoke throughout the structure. All residents evacuated the area for safety. One person was reported trapped inside, and firefighters worked to reach them while conducting thorough searches to ensure no others remained in the building.

Firefighters deployed multiple water cannons to contain the fire and prevent it from spreading to adjacent rooms and areas. Control operations were ongoing at the time of the report.

"Toad" Piti Phiromphakdi showcased excellent form driving the Honda NSX GT3 EVO2 number 12 for Singha Motorsport Team Thailand, overtaking his competitor in the final 10 minutes before claiming victory in the TSS The Super Series by B-Quik 2026 Supercar GT3 Race 2, closing out the Banga San Grand Prix on July 5. The team secured a complete sweep of both weekend races.

The second round of the season took place at the Banga San Street Circuit in Chachoengsao Province. The Ferrari 296 GT3 number 89 of Singha Motorsport Team, driven by Carlo van Dam and Voravuth Phiromphakdi, started from pole position, while the Honda NSX GT3 EVO2 number 12 saw Kantsak Kusiri take the opening stint before handing over to Piti Phiromphakdi for the second half.

The turning point came in the final 10 minutes when Piti applied continuous pressure on Henk Kiks before executing a successful overtake using the slipstream just before Turn 2. He then maintained the lead through to the finish line, securing victory for Singha Motorsport Team Thailand in both races. Voravuth Phiromphakdi and Carlo van Dam had won the first race the previous Saturday.

After the race, Piti expressed his joy at securing another victory at Banga San and thanked the entire team for preparing the car perfectly. He acknowledged that the competition was very quick, requiring him to wait for the right moment before using the slipstream to execute the successful overtake.

The next round of the TSS The Super Series by B-Quik 2026 Supercar GT3 will take place at Sepang International Circuit in Malaysia between August 21-23, 2026.

Alf-Inge Haaland, father of Norwegian forward Erling Haaland, hinted that his son may move to Real Madrid, calling it a club that everyone wants to play for. Haaland delivered an outstanding World Cup 2026 campaign, scoring seven goals in just four matches in his first World Cup, sharing the Golden Boot with Argentina's Lionel Messi and France's Kylian Mbappé. The Manchester City star has been continually linked with Real Madrid despite recently signing a long-term contract with the Premier League side. Speaking recently, Alf-Inge Haaland revealed his son could potentially join Real Madrid in the future, though he remains happy at City. "Move to Real Madrid? He's very happy at Manchester City and has a long-term contract. We're waiting for the new season, but everyone wants to play for Madrid," he said. "You never know what can happen in football," he added.

ThyChef, a leading brand in food seasoning powders and beverage mixes, is hosting a fan event called "FAN EVENT Setup Live Tonight with Keng and Nam Ping."

Netflix has released a poster for the Korean series "The East Palace," which tells mysterious tales set within the royal palace and the spirit world. The story follows a man who exorcises wandering spirits, a woman, and a king bound together by a blood curse that has haunted the palace for 30 years. The series stars Nam Joo-hyuk, No Yoon-seo, and Jo Seung-woo and will stream on July 17.

Actor Alek Theeradej came up with the idea himself to shave his head for his role as a monk in the film "The Confession of a Spirit Doctor." He revealed, "I cleared my schedule 100% for this role. I asked director Nathannop Chollumpee directly if I could actually shave my head. My manager was shocked at first, but I felt it helped us access the emotions better and reduced the need for visual effects. Fans should definitely see me in a new light." The film releases August 12.

Dream Maker Entertainment released a poster for the film "Dear Secret Friends" featuring seven actors—Nawat Kulratanarak, Koy Ratchawin Kongmalai, Ray McDonald, Tae Pitisak Yawnanon, Boy Philaisin Chudanimit, Mego Channika Netjui, and Som Wara Hong—who will compete in their craft. The film invites viewers to become detectives and uncover the secrets of all seven characters through their eyes and expressions full of meaning. Who is hiding the truth and who will be exposed? The film releases July 23.

LINE STICKERS has launched "POPO GANGS," a new character IP from a first-time collaboration in Thailand combining three forces: LINE STICKERS, MayKids—a beloved LINE Creator among Gen Z—and "PiXXiE," a leading T-POP artist. The character brings together the identities and imaginations of all three members to create adorable characters that open new dimensions in the relationship between artists and fans in the digital world. Download is now available through the Sticker shop and LINE STORE.

IconSiam partnered with DEX Dream Express and ShoPro to prepare the "Detective Conan 30th Anniversary TV Series Exhibition," celebrating 30 years of the legendary detective TV series "Detective Conan." The exhibition runs from July 22 to November 8, 2026 at the Attraction Hall, sixth floor of IconSiam, with an opening ceremony on July 22 featuring Jarupang Ariyakul sharing her impressions. Advance tickets are available now at Ticketmelon.

ThyChef is hosting a "FAN EVENT Setup Live Tonight with Keng and Nam Ping," inviting private talks, photos, and autographs with the artists. Purchase a ThyChef product set for 199 baht to enter a raffle for one opportunity to attend the fan event at 7 p.m. on August 12, 2026. Orders are open from now until July 31, 2026 at https://fanmeet.thychef.com. Winners will be announced August 5 through TikTok @THYCHEFF and Facebook Thychef.

At 9:30 a.m. on July 6, 2025, following a briefing on a budget bill at Parliament, Prime Minister Anuthin Charnvirakul and the Interior Minister hurried to their vehicle. When reporters asked whether the Permanent Secretary of the Interior Ministry had completed the signing of an order establishing a disciplinary committee to investigate five local government officials involved in municipal exam fraud, the PM simply smiled without answering.

Reporters then attempted to ask about results from the National Institute of Development Administration (NIDA) showing his approval ratings had declined. Anuthin briefly lowered his car window and said only that he needed to rush to meet an ambassador at the government house. When pressed again on whether he had signed the disciplinary order, the PM merely smiled, closed the window, and immediately departed Parliament.