Max Pattakrit Launches International Award Platform

Max Pattakrit Duangsanit, CEO of The Viral Hits news agency, has unveiled the vision behind two major award ceremonies that have become prominent stages in the entertainment industry. The Viral Hits Awards, held in January, honors artists, actors, creators, and entertainment works that generated viral success throughout the year. The Viral Hits Love Moment Awards—Pride Month Edition, held in June, celebrates the power of love, diversity, equality, and fan support under the theme "Every Love Matters."

Both ceremonies are designed as platforms of honor and recognition rather than mere award announcements, valuing contributions from artists, actors, producers, entertainment companies, media, and fan communities—all vital forces driving the entertainment industry's growth. Max Pattakrit's leadership has established these award stages as credible, prestigious venues that attract continuous attention from entertainment professionals both domestically and internationally.

The Viral Hits Love Moment Awards has become particularly significant for supporting diversity and equality by celebrating BL and GL content, celebrity couples, and meaningful moments cherished by audiences. Meanwhile, The Viral Hits Awards serves as the flagship annual ceremony reflecting the entertainment industry's multifaceted successes.

Through these achievements, The Viral Hits has transcended its role as an entertainment news outlet to become recognized as a creator of prestigious, influential award platforms with significant impact on Thailand's entertainment industry and growing international recognition.