Thai Entertainment Awards 2026 Partner with Chinese Weibo Platform
The FEED x KHAOSOD Awards 2026 held at Bangkok’s ICONSIAM Hall partnered with China’s Weibo platform to boost Thai entertainment’s global reach. The ceremony honored creators across drama, music, film and online content, despite being impacted by Bangkok flooding. The collaboration generated strong response in China and affirmed the effectiveness of a platform‑plus‑awards model for future projects.
The FEED x KHAOSOD Awards 2026 ceremony took place on September 27, 2026 at ICONSIAM Hall, celebrating achievements across Thailand's entertainment industry, including drama, series, music, film and influential online creators. This year’s highlight was the first collaboration with China’s leading social‑media platform Weibo, intended to amplify Thai artists’ soft power and spread Thai entertainment internationally. The partnership generated enthusiastic reception and a noticeable impact in the Chinese market and across Asia.
Weibo praised the collaboration as a significant step in expanding its entertainment market in Thailand, noting effective joint work on content creation, artist outreach, and fan interaction. The platform contributed its strengths in publicity, hashtag management, trend monitoring and fan‑group support, while FEED x KHAOSOD brought its expertise in offline events and gathering top talent. The ‘platform + awards’ model proved beneficial for both sides, giving Thai artists and the awards brand greater visibility in China.
Despite being affected by Bangkok flooding, which was beyond the organizers’ control, the event proceeded smoothly, with strong online‑offline integration and high fan engagement. Weibo’s support in artist promotion, trend building and fan interaction helped the related content gain traction in Chinese discussions.
Overall, the results exceeded expectations, confirming the effectiveness of the platform‑plus‑awards approach and providing valuable experience for future cooperation.
Weibo also commented on the rapid growth of Thailand’s entertainment sector, citing continued high‑quality output in dramas, series, films, music and variety shows, and expressed optimism about deepening the partnership moving forward.
