Chama Herbs Wins Premium Certification for 12 Products
Chama Herbs secured premium certification for 12 organic Thai herbal products from Thailand's Department of Thai Traditional and Alternative Medicine, repositioning the brand toward preventive wellness for modern daily use.
Chama Asset Company announced its organic Thai herbal brand Chama Herbs is repositioning toward a "Lifestyle Wellness" concept with the new slogan "Everyday Wellness With Chama Herbs," responding to evolving consumer demands and positioning the brand as a Thai herbal expert supporting daily health and quality of life. Managing Director Prinda Tangpiruttam explained that while herbs were once seen merely as medicine for illness, consumers now embrace preventive health care and self-care from a younger age, making Thai herbs part of a modern lifestyle rather than just treatment. "Chama Herbs wants to be part of every moment in modern life—after work, after exercise, and in family health care—offering safe, quality organic Thai herbal products that are easy to access," she said. Over 10 years, the company developed organic Thai herbal quality from source to shelf, managing a 50-rai farm with international standards (IFOAM, EU, USDA, COR) through farming, harvesting, and processing in certified facilities. The brand's concrete success includes continuous Premium Herbal Products certification in the Global Premium category from the Department of Thai Traditional and Alternative Medicine since 2566. Since then, 12 products have earned certification: in 2566 three products received approval including herbal balm with lemongrass oil and mahogany oil, and lemongrass liquid herbal paste; in 2567 one herbal balm stick with lemongrass oil was added; and in 2568 four more products were certified, including mixed herbal balms, mixed oils with yanang leaves under the Chama and Chama Herbs brands, and yellow herbal oil under the Chama brand.
