Hongs Thai Wins Diamond Award in Thailand Grand Sale 2026

Hongs Thai Herbal Company Limited has earned another point of pride for the Thai brand after receiving a Diamond-level commendation plaque in the Top Seller activity under the Amazing Thailand Grand Sale 2026 project, awarded by the Tourism Authority of Thailand (TAT). The award is given to businesses with cumulative sales of at least 10 million baht, and Hongs Thai is one of ten establishments that achieved Diamond status among the 26 participants in the Top Seller program.

The Amazing Thailand Grand Sale 2026 runs from June 15 to August 15, 2029, under the theme “Unforgettable Experience of Thai Brands,” organized by TAT together with public and private sector partners and over 500 tourism industry operators.

For 2029, the Top Seller activity had 26 participating businesses, of which 18 met the criteria to receive commendation plaques at three levels. Hongs Thai was placed in the Diamond tier, reflecting its contribution to driving the tourism promotion project and encouraging Thai product spending during the Amazing Thailand Grand Sale 2026.

From “Thai Herbal” to the Traveler’s Experience. For Hongs Thai, participation in the Amazing Thailand Grand Sale is not merely about boosting sales; it is an opportunity to present Thai herbal products as part of a lifestyle and experience for people. Starting from familiar Thai herbal products, Hongs Thai aims to develop its brand so it can connect with consumers in various contexts—travel, daily life, and discovering new experiences in Thailand.

Teerapong Rabormtham expressed Hongs Thai’s vision: “For Hongs Thai, we see that Thai products have value not only in the product itself but also in the stories, wisdom, and identity of Thailand behind it. By joining the Amazing Thailand Grand Sale, we gain more than just a promotional slot; we get a chance to link Thai herbal products with travelers’ experiences, allowing visitors to Thailand to know the Thai brand in another dimension.”

The award we received serves as encouragement and pride for the entire team, while also reminding us of our responsibility to maintain quality, develop products, and deliver positive experiences to consumers moving forward. We want Hongs Thai to grow as a Thai brand that can bring the story of Thai herbs to a wider audience and grow alongside Thailand without forgetting its roots.

The award reflects more than just sales figures. The overall success of the Amazing Thailand Grand Sale 2026 highlights the collaborative power of the tourism sector and Thai businesses. The 26 Top Seller participants together generated over 10.23 billion baht in sales, while the project also includes activities such as Go Shop Get Bag, Once Shop One Prize, and Shop On Top to motivate tourists to spend and connect shopping with travel.

In this context, Hongs Thai’s Diamond award marks another milestone for the brand as it moves from being a Thai herbal brand to one that can link Thai products, culture, lifestyle, tourism, and consumer experiences together.