Kickoff June 2: Thailand Helps Thailand Phase 2 Enlists Major Platforms to Support SMEs with 150 Million Baht Revenue Boost
Thailand launches Phase 2 of its "Thailand Helps Thailand" campaign, partnering with major e-commerce platforms to recruit 2,000 SMEs and community entrepreneurs with support including free shipping, discount coupons, and influencer-led sal
On May 15, Puumpong Nayanaprakan, Director-General of the Department of Business Development under the Commerce Ministry, revealed that the department has coordinated with Thai Post Company Limited and Internet Thailand Company Limited (INET) operating under NextGen Shop Company Limited to establish guidelines for the Thailand Helps Thailand Phase 2 marketing campaign. The initiative aims to assist Thai entrepreneurs in adapting to rapidly changing economic conditions and commercial competition while efficiently pushing SMEs toward online marketplaces to boost income opportunities and reduce operational costs.
The project targets recruiting at least 2,000 community entrepreneurs, small business operators, and SMEs between May and June 2026 through partnerships with ThailandPostMart and Nex Gen Commerce platforms. Support measures include 500,000 discount coupons, free shipping, waived commission fees for over 2,000 shops, and live-selling campaigns featuring influencers to expand sales channels and stimulate grassroots economic growth.
The department is coordinating with other Commerce Ministry units and provincial commerce offices nationwide to recruit participants and promote Thai products on e-commerce platforms. This effort builds grassroots entrepreneurs' online presence while strengthening the grassroots economy. The initiative supports the ministry's policy to maintain living standards, mitigate impacts from Middle East regional instability, and urgently stimulate the economy. The project is projected to generate economic circulation of no less than 150 million baht.
"The Commerce Ministry prioritizes strengthening Thai entrepreneurs, particularly SMEs, which are crucial drivers of national economic growth," said Puumpong. "Expanding access to e-commerce platforms enhances competitiveness, generates revenue, and fosters sustainable business growth. The Thailand Helps Thailand project will circulate funds through the economy, boost consumer spending, and distribute income to grassroots entrepreneurs nationwide, serving as an important measure for robust domestic economic growth."
