True Celebrates First AI Mastery Program For Thai Media
Over 30 Thai journalists completed True Corporation's intensive four-week "AI Mastery for Media" course, learning to use generative AI tools like Claude and Gemini for research, data analysis, and content creation while understanding when h
True Corporation and True Digital Academy, led by Dr. Chonnikan Jira, director of True Digital Academy, celebrated over 30 journalists from Thailand's top news organizations and professional bodies completing the 'AI Mastery for Media by True' course—a specialized program designed for the AI era. Participants completed an intensive four-week Saturday program combining learning, hands-on practice, and real-world application of AI tools.
The curriculum was specifically designed for media professionals, starting with understanding how Generative AI works, selecting appropriate tools for different tasks, and distinguishing between work AI can support and work requiring human judgment, experience, and contextual understanding. Participants learned to write prompts and use Claude for research, data analysis, concept development, and content expansion for news and communications. The program then advanced to practical applications using Gemini Notebook to collect and summarize data from multiple sources, designing AI workflows and automation to reduce repetitive tasks and boost work efficiency.
True Corporation continues leveraging its technology expertise and digital ecosystem to build AI skills among Thai professionals across sectors. True Digital Academy functions beyond a traditional learning institution, connecting technology and solutions to develop curricula that address real workplace needs. The company is expanding access to this knowledge across various professions to help workers increase capability, create opportunities, and drive growth through responsible AI—emphasizing safe, transparent, and accountable use of artificial intelligence technology.
