Alpine Sports Group Launches Alpine Boost Sport Jelly

Alpine Sports Group, through Rand Development Company Limited, has officially launched ALPINE BOOST in partnership with Srinana Prom Marketing Public Company Limited, the manufacturer of the Jele brand. The new Sport Jelly is designed under the "Boost Your Performance" concept to serve athletes, fitness enthusiasts, and active lifestyle enthusiasts with a product that cares for the body throughout all stages of exercise—before, during, and after activity—to support performance, maintain energy levels, and prepare the body for the next session.

Dr. Taveevat Taveephol, Chief Executive Officer of Rand Development Company Limited's Business Group, stated that consumers are increasingly prioritizing health and quality of life, making wellness a central part of modern living, whether through exercise, rest, body recovery, or proper nutrition choices.

"ALPINE BOOST reflects Alpine Sports Group's vision of building on our sports expertise to develop products that provide comprehensive health experiences, and to advance a Wellness Ecosystem that connects sports and quality of life. We believe good health doesn't come from exercise alone, but from continuous, multi-dimensional body care that enables everyone to live their full potential," he said.

Adisak Sunthonsuk, Managing Director of the Hospitality Business Group at Rand Development Company Limited, noted that Alpine Sports Group has years of experience caring for customers through various sports businesses including golf courses, football fields, and tennis courts. This has given them genuine insight into the pain points of athletes and fitness enthusiasts, such as energy loss during activity, fatigue from sweating, risk of cramping, and suboptimal post-exercise recovery.

"ALPINE BOOST was developed from a real understanding of athletes' lives, recognizing that good performance starts with proper body care at every stage. We designed the product to support body preparation before exercise, during activity, and after exercise—maintaining energy levels, ensuring physical readiness, and addressing every activity need. The product format is easy to consume, refreshing, portable, and suited to modern lifestyle," he explained.

ALPINE BOOST consists of three formulas, each designed to address the body's needs at different exercise stages:

READY FORMULA (Lemon Salted Flavour) prepares the body before exercise with potassium chloride (KCl) to replace minerals lost through sweat, adding refreshment and reducing fatigue and cramping risk. Ideal for outdoor activities or sports requiring continuous effort.

ENERGY FORMULA (Mixberry Flavour) combines BCAA and L-Carnitine to supplement energy during exercise, support activity continuity, and enable the body to move at full efficiency. Suited for sports or activities requiring energy enhancement during workouts.

RECOVERY FORMULA (Lychee Flavour) combines BCAA to support muscle recovery and repair after exercise and reduce fatigue.