GDH Expands Thai Film Empire With 50% Foreign Revenue Surge
Thai film company GDH reports foreign revenues surged 50 percent as it expands beyond domestic markets through Netflix partnerships and international remakes of hits like Shutter and One Day. The studio is releasing four films this year, in
GDH is aggressively expanding Thailand's content empire onto the world stage as CEO Jina Osathanon unveiled a vision to make Thai filmmaking a viable profession, revealing that foreign revenues have grown by 50 percent. The company is leveraging long-accumulated intellectual property across films, series, games, animation, and merchandise, while announcing a packed second-half lineup and 2025 projects spanning film, television, and animation. Osathanon confirmed a long-term exclusive partnership with Netflix and stated that although AI is playing a larger role in the industry, it cannot replace human creativity.
Osathanon explained that Thai cinema has expanded far beyond domestic and ASEAN markets, citing examples like the classic film Shutter—originally released in 2004 and previously remade by Hollywood—which has now been purchased for a remake by Indonesia, and One Day, which was unexpectedly remade by India. The company is focused on producing quality Thai films for theatrical release while developing additional content across multiple formats.
This year GDH has four films in release. Human Resource, already completed, premiered at 46 film festivals worldwide and earned a world premiere at Venice, one of the five top-tier festivals, establishing the company's international reputation despite modest domestic box office returns. The second film, Go Home: Home Sweet Home, earned both acclaim and revenue, securing releases in dozens of countries with particularly strong performance in Vietnam and an upcoming China release.
The remaining two 2024 releases include a collaboration with Sony Pictures remaking the romantic comedy 50 First Dates as Henry's First Dates, which gender-swaps the memory loss premise and releases September 17. The final film, starring Nai Warawich, Nok Sinjai, Bua Thitiya, and Chui Waratthaya, titled Grandma Varanasi, takes a contemporary spin on the character and releases November 19.
