BISA Unveils Asian Expansion Plan with Golf Star Jeeno

Bangkok International School for Athletes (BISA), an international school dedicated to developing student-athletes, is pushing to expand its brand recognition into the Asian market. It held its inaugural roadshow in Shanghai, People's Republic of China, bringing in LPGA Tour world-class female golfer Atthaya "Jeeno" Thitikul to share her journey and inspire the next generation. The school also showcased its educational model that systematically blends academic curriculum with sports training, with plans to open in August 2027.

Philip Suwanhuen, Founder and CEO of Bangkok International School for Athletes, stated, "BISA is the first international sports school aiming to connect the dreams of youth across Asia. We believe young people should not have to choose between quality education and their sports dreams; they should have the opportunity to develop both simultaneously. This is the origin of our school philosophy 'Bring Your Best,' which supports students in unleashing their full potential both in the classroom and on the field of competition."

The Shanghai roadshow is part of a plan to expand brand awareness and build relationships with international families, particularly in Asia, while directly listening to parents' feedback and needs. A key highlight was a golf clinic featuring Jeeno Thitikul, who shared her experiences on the professional golf path and imparted concepts and inspiration for competing internationally. It gave young athletes the chance to practice skills and learn techniques from a world-class athlete up close at the PGA Golf Club An Ying.

For future marketing plans, BISA intends to extend its roadshow to key Chinese cities including Beijing, Shenzhen, and Chengdu, as well as ASEAN countries such as Cambodia, Myanmar, Malaysia, and Singapore, and nations in the Middle East. The plan includes bringing experts and professional coaches in both golf and tennis, such as Coach Chris Asawapimolporn and Danai Udomchok, to share knowledge and experience with youth athletes in each region.

Regarding curriculum, BISA follows the American curriculum aligned with international standards, coupled with high-level sports-specific training focusing on golf and tennis. It integrates sports science, nutrition, physical conditioning, and rehabilitation to develop students holistically. Additionally, it provides comprehensive boarding facilities and wellness services within the project, creating a long-term support system for learning and athlete development to elevate the school into a destination as a regional hub for international education and sports in Asia.

Previously, BISA has continuously organized camps in Thailand, particularly tennis camps designed by former world champion Emilio Sanchez, who serves as BISA's tennis sports curriculum designer. These camps have attracted interest from parents in Thailand, Hong Kong, and Singapore who sent their children to participate. Most recently, BISA is preparing to host a GOLF PATHWAY CAMP from December 20-29, 2026 (10 days) at Siam Country Club Pattaya, Chonburi, offering a systematic golf training experience with Jeeno Thitikul and Coach Chris providing exclusive insights and skill development pathways. Interested parties can inquire at www.bisa.school.

Furthermore, the BISA international school is part of the North Star Park project, a new sports education hub in Bangkok located near Suvarnabhumi Airport on approximately 40 rai of land, accepting students...