Café Amazon Expands to Bangladesh With Eight New Stores
Thai coffee chain Café Amazon has launched its first store in Bangladesh's capital Dhaka through a partnership with local conglomerate Bashundhara Group, with plans to open eight locations across the country by 2025. The expansion features
Kraipit Premmani, Senior Executive Vice President of Lifestyle Business at PTT Oil and Retail (OR), officially launched Café Amazon's first store in Bangladesh in Dhaka in partnership with Bashundhara Group, one of the country's leading business conglomerates. Thailand's Ambassador to Bangladesh attended the opening ceremony. The expansion represents a significant milestone for OR as it grows Café Amazon beyond Thailand and taps into the large consumer market of South Asia.
The Bangladesh location was developed to reflect Café Amazon's brand identity through a "Lifestyle Oasis" concept—a relaxing space designed to offer respite from the hustle of daily life. The store combines the brand's signature green color with natural materials such as wood and brick, accented with white, cream, grey, and brown tones to create a warm, airy, and contemporary atmosphere.
Café Amazon has also tailored its menu to local tastes while showcasing Thai identity through special offerings. These include the Brown Sugar Peanut Frappe, which blends roasted peanut and brown sugar, and the Mango Sticky Rice Frappe, inspired by the internationally renowned Thai dessert. The chain uses mango, a popular fruit in Bangladesh, to bridge the culinary cultures of both nations.
The chain also introduced The Performance Series, beverages designed for health-conscious consumers and fitness enthusiasts. This line includes Choco Banana Build, Oat Matcha Boost, and Hazelnut Coffee Burst, which will be available exclusively at locations within fitness facilities, tailoring offerings to each target customer segment.
The Bangladesh entry results from a partnership combining OR's expertise in café operations and Café Amazon's brand strength with Bashundhara Group's deep understanding of the local consumer market and robust business network. This collaboration aims to develop sustainable long-term growth in Bangladesh, one of South Asia's most promising markets, and to create opportunities for Café Amazon's expansion into other international markets.
In 2025, OR plans to open eight Café Amazon locations across Bangladesh, including outlets at Bashundhara Head Office, Bashundhara City Shopping Complex, Gold's Gym, a golf driving range, Sports City, a trampoline park, and JCX. These diverse locations span high-potential areas aligned with varied lifestyle preferences, enabling the brand to reach more consumers and establish a growth foundation in Bangladesh.
