Central and Robinson Launch Major Back to School 2026 Campaign Supporting Government's Thailand Helps Thailand Cost-of-Living Reduction Initiative
Central and Robinson department stores launch Back to School 2026 campaign with discounts up to 4,600 baht, introducing exclusive Australian stationery brand Smiggle to support Thailand's cost-of-living reduction initiative through June 202
Central and Robinson department stores under Central Retail are supporting the Ministry of Commerce's 'Thailand Helps Thailand Cost-of-Living Reduction Plus' project through the Back to School 2026 campaign, designed to reduce expenses for Thai families during school opening season while creating a valuable and lifestyle-appropriate back-to-school experience for modern children across all dimensions.
The campaign is built on a one-stop shopping concept, featuring carefully selected essentials for school-aged children including stationery, school supplies, fashion, and lifestyle items. This allows parents to shop confidently while children find the products fun and practical for daily use.
A major highlight is the introduction of products from Smiggle, an Australian children's stationery and lifestyle brand renowned for its vibrant colors, modern design, and diverse functionality, popular among children worldwide. Smiggle products are available exclusively at Central and Robinson department stores and through the stores' online channels.
The Back to School 2026 collection includes items for all age groups and genders, such as wheeled school bags, backpacks, water bottle carriers, fancy pencil boxes, and ID lanyards combining practicality with appealing designs to boost children's confidence. The range also includes shoes, socks, undergarments, t-shirts, children's smartwatches, stationery sets, and art supplies for developing creative skills, serving both classroom and extracurricular needs.
To reduce families' financial burden, Central and Robinson are offering special promotions during the Back to School 2026 campaign from April 30 to June 2, 2026. These include special-priced items, value-packed school opening sets, ongoing special offers, and discount coupons totaling up to 4,600 baht from Central Retail partner stores. The promotions are available at all Central and Robinson locations nationwide and through multiple shopping channels including the Central App, www.central.co.th, Central's Line chat service (@CENTRALOFFICIAL), Facebook Live, and direct messaging on Central and Robinson's Facebook pages.
