Chang Cold Brew Glamping Festival Draws 10,000 to Hua Hin
The fourth annual Chang Cold Brew Glamping Festival attracted over 10,000 attendees to Hua Hin across two days, featuring performances by top Thai artists across pop, rock, indie, and hip-hop genres. Organized by the Prao Group with major corporate partners and support from the Tourism Authority of Thailand, the event combined music, glamping, and lifestyle activities while providing commercial space for local vendors. The festival aims to establish Hua Hin as a premier year-round destination for music and lifestyle tourism.
A roster of renowned artists painted a vibrant picture, cementing Hua Hin as a destination festival hub for music and lifestyle.
The chill music and lifestyle festival "Chang Cold Brew Cool Club presents Glamping Festival 2026" wrapped up successfully after attracting more than 10,000 people over two days. The Prao Group joined forces with partners — Chang Cold Brew Cool Club, the Tourism Authority of Thailand (TAT), Government Savings Bank, Suntory PepsiCo Beverage (Thailand) Ltd., Toyota Motor Thailand Co., Ltd., STECON Group Public Company Limited, Prao Real Estate Public Company Limited, Ballantine's SUNSHINE, and Jameson — to color Hua Hin's year-end tourism through a festival blending music, glamping atmosphere, fun, chill vibes, and lifestyle in a single event.
Now in its fourth consecutive year, the festival elevated its format to a Destination Festival, inviting people to travel and experience music and relaxation in Hua Hin amid an ultra-chill atmosphere catering to Gen Z, groups of friends, and families alike.
Highlights across the two days included performances by famous acts: OAT | POP | ART, POLYCAT, KONG HUAYRAI, LITTLE JOHN, ZEAL, YOUNGOHM, and LOMOSONIC on day one, followed by non-stop entertainment on day two with FELLOW FELLOW, ETC., DA ENDORPHINE, URBOYTJ, BURIN, JAH NONGPHANEE, and JSPK delivering diverse genres from pop, rock, indie, to hip-hop, complemented by top-tier light, color, and sound production alongside lifestyle activities on site.
Beyond entertainment, the venue featured food and beverage zones and various activities, with space allocated for local Hua Hin entrepreneurs to sell products, creating commercial opportunities and distributing income to the community while letting tourists experience the charm of local food and goods.
The event reflects collaboration between the business and tourism sectors to stimulate the economy and generate buzz for Hua Hin. The Prao Group aims to propel Glamping Festival into an annual music festival that links entertainment, tourism, and community economy, while reinforcing Hua Hin's image as a destination for music and lifestyle.
