Hua Hin Launches 90M Baht Wellness Tourism Campaign
The user wants a short summary of the article about Hua Hin's wellness tourism campaign. Let me extract the key points: 1. Praow Group launched "Hua Hin Well Played" campaign with 90M baht investment 2. Runs Nov 2026 - Feb 2027 (4 months) 3
Praow Group has joined forces with public and private partners to give Hua Hin tourism a major makeover, unveiling the "Hua Hin Well Played" campaign to transform the destination into a Wellness Lifestyle Destination with an investment of over 90 million baht. The campaign integrates sports, wellness, music and lifestyle to energize tourism for four months from November 2026 through February 2027.
The Praow Group collaborates with partners led by the Tourism Authority of Thailand (TAT), Chang International Co., Ltd., AIA Thailand, and Cal-Comp Electronics (Thailand) Public Company Limited. The campaign highlights "Hua Hin Play Free," opening sports fields and water parks for free use alongside benefits worth over 15 million baht. Beaches will be reimagined as a "Hua Hin Hybrid Beach Playground," while a music destination marketing strategy will drive content creation on TikTok and Instagram Reels, with a Toyota Land Cruiser FJ as a prize to boost tourism value and the local economy.
Former Deputy Prime Minister Suwat Liptapanlop, serving as project advisory chairman, said tourism remains a vital engine for the Thai economy but must now focus on quality, length of stay and creating experiences that make visitors want to return. He noted Hua Hin's unique charm — its seaside atmosphere, lifestyle, culture and tranquility — must be preserved while developing new tourism opportunities. The town also has strong potential in nature, sports and health services to become a quality Wellness & Longevity Destination.
Praowphut Liptapanlop, executive director of Praow Group, said the group is committed to continuously elevating Hua Hin tourism through major events including the Cal-Comp & CCAU Industry 4.0 ITF World Tennis Tour 2026, Glamping Festival 2026, AIA One Billion Day 2026 and Hua Hin Beach Countdown. These aim to add color, attract visitors and push Hua Hin toward becoming a Wellness Lifestyle Destination that addresses balanced health and living.
The "Hua Hin Well Played" campaign operates under the concept "Travel Well, Play Well, Live Well," integrating sport, wellness, longevity, hospitality and lifestyle experiences. It promotes lifestyle and family sports through accessible activities so everyone can relax, exercise and spend quality time together, while stimulating tourism and the local economy to make Hua Hin "Thailand's Playground for Well-Living."
Key highlights begin with "Hua Hin Play Free — Hua Hin Plays Free!" offering 50 free hours of pickleball daily at the Pickleball Club Arena in Bluport Hua Hin, and 50 free hours of tennis daily at the Hua Hin Arena, normally priced at 800 baht per hour.
