Five Star Launches Limited Art Toy Mystery Boxes in Collaboration with Street Artist StupidnoobMacc
Five Star launches limited art toy mystery boxes called "FIVETY X BABY BOY" in collaboration with street artist StupidnoobMacc, targeting Gen Z collectors with designs meant to bring good fortune. Each 899-baht box includes collectible figu
Five Star, Thailand's beloved food brand, is reinventing its image and diving into the collectibles market with a special merchandise project featuring mystery boxes called "FIVETY X BABY BOY." The brand has partnered with renowned Thai street artist StupidnoobMacc (Attanai Arunkeeri), creator of the BABY BOY character, to design these art toys aimed at Gen Z collectors through the trendy Thai art toy and "muu" collecting culture.
This collaboration blends Five Star's fun and familiar brand DNA with StupidnoobMacc's distinctive street art style, creating two special Art Toy characters designed to bring good fortune and confidence to urban lifestyles. These include:
"Well Boy" (น้องเวลบอย): Representing wellness, this character is designed to energize hardworking people and inspire them with physical and mental strength.
"Luckster" (น้องลัคสเตอร์): Representing luck and career success, this character is meant to boost fortune in work and finances, perfect for office desks to attract positive energy and professional success.
Special highlight: Lucky muu in pairs. Beyond the rare model figures, each mystery box contains a surprise "mystery within a mystery" special card with a chance to win free Five Star grilled chicken with special recipe sauce. Over 1,500 prizes are available to thank customers and collectors.
The "FIVETY X BABY BOY" collection is now available as a limited exclusive item priced at 899 baht each. Interested buyers can order online through Five Star's Facebook (https://bit.ly/4niqDPY) or Shopee (https://th.shp.ee/2TEDWRDT).