CPF Unveils Food Innovation for the Future at THAIFEX – Anuga Asia 2026

Charoen Pokphand Foods Public Company Limited (CPF) is bringing health-focused food innovations to THAIFEX – Anuga Asia 2026 under the "FOOD INNOVATION FOR WELLNESS" concept, seamlessly blending food, technology, and lifestyle. The highlight is the "3D SPACE LANDMARK – THE FIRST AT THAIFEX," a virtual space mission interactive experience showcasing future foods for sustainable quality of life.

Another major highlight is "CP Play Basil Chicken Sausage Rice," which won the WINNER award at the THAIFEX – ANUGA TASTE INNOVATION SHOW 2026. Building on traditional Thai basil chicken, this menu was selected for the Axiom Mission 4 space project, demonstrating Thai food potential and CPF's space food safety standards on the global stage.

The CPF booth features three main zones. The export products zone includes "Authentic Asia" brand offering authentic Asian flavors in innovative formats like Thai Chicken Roll, Duck Karaage, and Mini Ebi Katsu, while "Kitchen Joy" presents Asian Fusion menus combining fun, convenience, and contemporary Asian tastes through various rice and noodle styles including Thai Cube, Indian Cube, and Green Cube, plus signature dishes like Panang Curry Chicken Rice and Creamy Tom Yum Noodles.

Additionally, there's a premium import zone featuring global quality products such as CP-Uorikiki fresh fish from Toyosu Market in Japan, wagyu beef, Australian beef, Barilla pasta, and Meiji cheese, alongside domestic products including CP-Nippon ready-to-cook Japanese meals, U Farm products with natural high Omega-3 content, and "Benja Eggs," the world's first eggs certified as Net Zero Products. The booth also features CP Pacific shrimp, CP Kurobuta pork, prepared foods, snacks, soups, sauces, and healthy beverages.

Visit the CPF booth at THAIFEX – Anuga Asia 2026 during Trade Days (May 26-29, 2025, 10:00-18:00) and Public Day (May 30, 2025, 10:00-20:00) at booth 1-RR01, Challenger Hall 1, Impact Muang Thong Thani.