CPF Wins Two No.1 Brand Thailand Awards 2026
CPF won two Marketeer No.1 Brand Thailand 2026 awards in chilled and frozen food categories, with the honors based on feedback from 6,500 consumers nationwide rather than committee judgment. The company credits its "Feed-Farm-Food" producti
Charoen Pokphand Foods Public Company Limited (CPF), guided by its "Kitchen of the World" mission, has won two Marketeer No.1 Brand Thailand 2026 awards in the chilled and frozen food categories, cementing its position as Thailand's most trusted food brand. The company attributes this success to its unwavering commitment to delivering quality nutrition and animal protein accessible to every Thai household, upheld through its integrated "Feed-Farm-Food" production standard that ensures precise quality and nutritional control throughout the supply chain. The Marketeer No.1 Brand Thailand award, held annually for over 14 years, is uniquely based on the "voice of 6,500 real consumers" nationwide rather than committee judgment, making it a true reflection of market confidence and consumer loyalty.
Anyanee Churut, senior marketing executive at CPF, stated that the company's core mission is delivering "good protein and good nutrition" through world-class food innovations tailored to Thai consumers' convenience and accessibility. Recent innovations include chicken sausage with basil rice meeting astronaut-grade safety standards, Chicken Pocket high-protein sandwiches aligned with health trends, and CP chicken nuggets awarded the Crystal Taste Award from Belgium. These products exemplify CPF's strategy of creating not just satisfying meals, but daily foods that foster consumer wellbeing and loyalty.
CPF views this award as a springboard to continue advancing its production standards and product innovation, reinforcing its promise to provide accessible quality nutrition to Thai consumers across every meal, guided by the commitment: "Make better foods for better lives – good nutrition, good protein that everyone can access."
