CPF Promotes Quality Food for Healthy Lifestyles Across Thailand
CPF is leveraging Thailand’s growing health‑conscious lifestyle by promoting high‑quality food and sponsoring community fitness events such as running clubs, aerobics nights and football leagues. Surveys show 43% of Thai consumers prioritize nutritional value when buying food, while 78% buy ready‑to‑eat meals and 70% order home delivery at least weekly. Through initiatives like the CPF Running Charity and City Run in Lumpini Park, the company aims to link nutrition with exercise and make healthy living more accessible.
Building on its health focus, CPF has been fostering growing communities that pursue wellness together. The company continuously develops high‑quality food innovations while promoting health and exercise initiatives. It regularly organizes the annual CPF Running Charity in provinces such as Chonburi, Songkhla, Samut Prakan and Ayutthaya, and has expanded its partnerships with diverse community activities. These began with the “Selfie Run” together with Random‑Ing Club, inviting young people to run and get to know each other through photography, followed by the “Night Walk & Neon Glow‑up” evening aerobics event, the “CPF x Arsenal Thailand League” that brings football fans onto the pitch together, and the “Women Mini League by Arsenal Thailand” which creates a dedicated space for women to enjoy football.
Meanwhile, the “City Run” held with Mellow Sundae at Bangkok’s Lumpini Park—a green oasis in the city center that has become a weekly gathering point for runners every Sunday—exemplifies CPF’s aim to link nutritious food with fitness activities that fit consumers’ lifestyles and make health care more accessible.
Chanyapaj Piriyongwattana, co‑founder of Random‑Ing Club, explained the idea behind the community: “Nowadays young people don’t exercise just for health; it’s also a way to meet people and have fun together. That’s why Random‑Ing isn’t limited to running—we offer a variety of activities so everyone can join easily and find a community they like.”
Another example is opening up football to women. The concept started with women who wanted a shared space to play football, which later evolved into a women‑only match now in its second edition. Soron Burusrattanaphan, co‑manager of Arsenal Thailand League, said: “Having women play makes the atmosphere more fun and less tense, reminding everyone that we’re here for enjoyment rather than fierce competition, while also learning to share and trust each other.”
Because some people just want to start taking care of themselves, a survey of over 100 City Run participants showed
