Flash Express Launches Year 7 Safe Driving Campaign With Police

Flash Express, a leading full-service logistics provider in Thailand and Southeast Asia, has partnered with the Metropolitan Police Bureau and Highway Police to launch the seventh year of its Safe Driving Project under the theme "Compassionate Roads, Safe Driving With Brother Sang Suk." The initiative elevates road safety communication by transforming real incidents and public videos into practical safety lessons delivered through clear, easy-to-understand content applicable to daily life. The program focuses on explaining causes, risk factors, and prevention methods from actual events without assigning blame or criticizing individuals or agencies, aiming to build awareness, reduce risky behavior, and promote a culture of safe road use.

Komsarn Lee, Chief Executive Officer of Flash Express, stated that the safe driving project is not merely a corporate social responsibility activity but an organizational responsibility as a transportation service provider sharing roads with the public daily. "Over the years, we have believed that road safety cannot result from law enforcement alone but requires public understanding, awareness, and consciousness. This year, we are drawing real-world events into lessons that people can understand and apply practically."

Deputy Metropolitan Police Chief Thawat Wongsang emphasized that creating road safety requires both law enforcement and awareness building. Converting real events into lessons helps the public understand causes, risks, and prevention methods more clearly, especially in urban areas with diverse road users.

Highway Police Commander Phorsak Laorujiralai noted that every incident encountered by officers is a potential lesson for preventing losses. When presented in an easily understandable format, it helps the public learn before incidents occur and reduces the chance of similar events in the future.

In the seventh year of cooperation, Flash Express will support media production and public relations through the "Brother Sang Suk" channel and relevant agency channels to continuously transfer road safety knowledge from police officers to the public. This will be combined with awareness campaigns, youth education initiatives, and efforts to elevate transportation safety standards.

More than six years of collaboration and the transition to year seven of the project reflect all sectors' commitment to transforming real events into lessons, lessons into awareness, and awareness into collective social safety to sustainably reduce road losses.