Index Living Mall Launches Pet-Friendly Campaign With 50,000 Baht Prize Pool

Index Living Mall has launched the 'Share Home Moments with Your Four-Legged Friends' campaign, inviting pet owners to share photos of their pets in their homes and compete for prizes worth over 50,000 baht. According to Kritchanok Patmasatyanondh, Chief Executive of Index Living Mall (ILM), the housing and furniture market in Thailand is moving in a new direction as the Pet Humanization trend—valuing pets as family members—gains popularity and drives significant growth in the pet market.

Thailand's pet market is projected to reach over 100 billion baht in 2025, up from approximately 92 billion baht in 2024, representing growth of about 13.2 percent. Pet food represents the largest market segment at around 62.4 billion baht, followed by pet equipment and furniture, and veterinary services.

Index Living Mall sees the Pet Humanization trend as more than just a boost to pet product sales—it is fundamentally changing how consumers select furniture and design their living spaces. Customers are no longer seeking only pet-specific products but want homes designed to seamlessly integrate both people and pets into a unified, harmonious space. To address design, safety, and comfort needs, the company is creating a market that combines furniture, home living, and pet lifestyle through several strategic approaches:

1. Product Innovation: Furniture that merges functionality for both humans and pets, such as Easy Clean fabric sofas with water-repellent fiber technology that resists staining and odor, and synthetic leather sofas that are scratch-resistant and free from harmful chemicals like phthalates and formaldehyde. Multi-functional workdesks that accommodate cat scratching posts and climbing features, alongside coffee tables, side tables, and stools designed for shared living.

2. Home Solutions and Customization: Furniture available under the Younique Built-in Furniture brand, offering unlimited choices in design, size, function, and materials to meet the needs of pet lovers in any living situation.

3. Category Expansion: A Pet Living Collection featuring pet accessories including beds, cat houses, pet strollers, travel bags, food bowls, water fountains, litter boxes, toys, scratching posts, odor neutralizers, and waste bags, available at all Index Living Mall locations.

Index Living Mall has also expanded its 'Pet Accessory' zone to approximately 30 square meters per location with over 100 product lines for new stores and renovated branches including locations in Chiang Rai, Ubon Ratchathani, and Hat Yai. Pet-friendly living is not merely a short-term trend but a long-term business opportunity that will grow alongside social change and evolving lifestyles.