Beauty Clinic Teams With Charity to Fund Stray Animal Care
LBC Clinic donated 110,000 baht and pet supplies to support stray dogs and cats cared for by The Voice Foundation during an August campaign that converted customer spending into animal welfare funds.
Ploy Chuenmalai, presenter for LBC Clinic, a leading beauty clinic in Thailand, has joined forces with Kor Chollada Sirisunn, chairman of The Voice Foundation, to reinforce the message that beauty care can bring happiness to society. Together they launched the major campaign "Beautiful Inside and Out: Care for Our Four-Legged Friends," which transforms personal self-care into support for homeless animals.
During August, the clinic donated a portion of its service revenue as funds for medical care, food, and medicine to improve the health and quality of life for street dogs and cats under the foundation's care. The campaign emerged from collaboration between LBC Clinic, which connects its clients to create value and share the spirit of giving, and The Voice Foundation, a leading charity led by Kor Chollada, who has long driven efforts to help homeless, abandoned, and injured animals.
On September 7, 2024, LBC Clinic formally presented aid at Nuannuch Dog Hotel. Ploy Chuenmalai represented LBC Clinic in presenting 110,000 baht in donations and pet food to The Voice Foundation, received by Kor Chollada herself. The clinic also received support from Thonglor Veterinary Hospital, a leading pet health partner, which provided medical benefits, appropriate treats, and nutrition. Veterinarians and LBC staff visited the animals closely.
Earlier campaign activities invited customers and pet owners to participate easily through both in-store and online channels. Customers contributing to clinic services during the campaign had a portion of their spending converted directly into donations to the foundation. A separate activity, "Happy Together: Beautiful Faces, Help Our Four-Legged Friends," offered 100-baht vouchers from Thonglor Veterinary Hospital to clinic customers, who could use them for their own pets or donate via in-store boxes for homeless animals. An online Instagram campaign, "Add Yours," encouraged cat and dog lovers to share photos of their pets on @Lbcclinic Stories to raise awareness of stray animal welfare. The campaign marks another significant commitment by LBC Clinic to sustainable social responsibility, delivering not only material aid and nutrition but also broader community support for homeless animals.
