TV Host Kanchai Launches Pet Brand Monster Lab
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TV host Kanchai Kamnerdploy, news anchor and host of the show "Nong Khai" on Channel 3, has partnered with Naparath Malaiwong, founder and CEO of Monster Lab Co., Ltd., to enter the pet business as a partner in the brand "Monster Lab" — food and products for dogs and cats. The official launch is set for November 2, 2026, under the concept "NEVER BORING. Fun like animals."
Kanchai Kamnerdploy revealed that Monster Lab originated from a desire to create a brand for pet lovers that prioritizes quality, variety, and the distinct needs of dogs and cats, while bringing a creative perspective to build a distinctive and memorable brand identity. "I see that today dogs and cats are not just pets but family members," Kanchai said. "We want to create a brand that makes pet owners feel truly understood — in terms of food, quality, and each pet's needs. At the same time, I want Monster Lab to be a fun, character-driven brand unlike any other, because raising pets should be a happy and enjoyable experience together."
Naparath Malaiwong, co-founder and CEO of Monster Lab Co., Ltd., added that the brand focuses on developing products that comprehensively meet pets' needs, working with veterinary experts, pet nutritionists, and a product R&D team to create diverse options for pet owners. "We believe every dog and cat has unique needs," she said. "Monster Lab doesn't just make food to fill stomachs; we care about ingredient selection, formula design, nutrition, and even kibble size suited to each life stage. We want owners to have good, suitable choices for their four-legged family members. Partnering with Kanchai also gives Monster Lab both serious product development and fun communication, which we want to pass on to pet lovers."
"Monster Lab" enters the pet market with a full range of food, treats, and pet care products. The brand covers daily needs for dogs and cats with four main dry food series: POPULAR, PRIVATE, GRAIN FREE, and HOLISTIC, including a PRIVATE GLUTEN FREE sub-line for pets with specific dietary requirements. Also offered are PURRLICIOUS wet cat food, PURRLICK cat treats, BOK BOOM dog treats, and VETWASH hygiene products — covering food, treats, and pet care.
Another highlight is the use of GLYCO-SOS and NMG technologies in selected food formulas, combined with careful ingredient selection and nutritional design, aiming to develop products aligned with the needs of dogs and cats at every life stage.
Beyond diverse products, Monster Lab builds its identity through the "13 Cheeky Monsters Gang," comprising six dogs and seven cats with distinct personalities and quirks. They convey stories of mischief, playfulness, and behaviors familiar to pet owners.
