True Mobile Launches iPhone 18 Pro Rollout on 5G Network
True Mobile launched the iPhone 18 Pro and Pro Max in Thailand with special offers including discounts up to 27,700 baht and a buyback guarantee of 65 percent for customers on 5G plans.
Bangkok, September 18, 2025 — The rollout of the iPhone 18 Pro and iPhone 18 Pro Max is generating excitement across Thailand as True Mobile and dtac customers receive their devices. The company has designed the launch day as a special moment, with the campaign tagline "First to Extraordinary. It's True!" offering customers a chance to experience the new flagship devices on Thailand's fastest 5G network with cybersecurity protection.
The launch features three special experiences: Extraordinary Delivery, providing a premium unboxing experience; Extraordinary Luminaire Experience, an immersive showcase at the True Branding Shop on Siam Soi 2; and Extraordinary Value, with discounts up to 27,700 baht and additional savings for trade-ins. Customers purchasing the iPhone 18 Pro with a True 5G X package (1,499 baht and up) receive True Value Care, which locks in a buyback price of 65 percent of the device's original cost and includes free protection for one year.
The Bangkok launch drew numerous Thai celebrities and influencers including Boom Panida, Ploy-Chawprom, See Chatrapawee, Great Sapol, Pavel Nares, Pooh Krit, U-Oon Thanapoom, Safe Worrapong, Riw-Jarin, Patrick Jiratchai, and Bot Tarich, who shared the excitement with iPhone enthusiasts at the event. Parallel launches took place across Thailand's major regions—the North, South, Northeast, and Eastern provinces—with customers gathering to collect their devices and experience True Mobile's premium service offerings. For busy customers, True PA personal secretary service provided rapid device setup and data transfer assistance, ensuring immediate readiness for use.
