Jeff Satur Releases 'Grief Eaters' as First 2026 Single
Thai artist Jeff Satur has released "Grief Eaters," his first single of 2026, following his signing with Universal Music SEA. The emotionally layered track explores the paradox of choosing to stay in a painful place because it holds memories of a loved one, featuring piano by Toe Sakdichait and a music video starring ALLY directed by Paranch Rochanasinwilai.
Thai multi-talented artist Jeff Satur has released his first single of 2026, "Grief Eaters," featuring piano by Toe Sakdichait and starring ALLY in the music video. After signing with Universal Music SEA under Universal Music Thailand, Jeff Satur presents this latest work, whose Thai title "Thi Chob Thi Chob" holds layered meanings: a cherished place one wishes to stay, and a blessing for the departed to find peace. The phrase can also be used sarcastically to dismiss someone. The song reimagines these meanings through a protagonist who is pushed toward a "better place" but refuses to leave, choosing to remain amid sorrow because that place holds memories of a loved one. This paradox forms the song's emotional core — the very place that causes pain may be the one we choose if it keeps our loved ones close. Jeff Satur began writing from this emotional kernel, developing the hook "let the heart shatter..." before letting words and melody unfold naturally, enriched by Toe Sakdichait's piano. The music video, directed by Paranch Rochanasinwilai, features ALLY (Ally-Ashirnya Nitipan). Follow Jeff Satur's journey toward becoming a global T-Pop superstar.
