MizuMi Launches EXOBRIGHT Pink Mask Featuring PP Krit
Thai skincare brand MizuMi has launched its EXOBRIGHT Pink Mask, featuring presenter PP Krit, to tap into the rapidly growing facial sheet treatment market. The product, which contains rose exosome and a 100% rose‑fiber sheet, debuted at a CentralWorld event on September 28, 2026. MizuMi aims to use the presenter's international following to boost global awareness while expanding its sheet treatment portfolio.
MizuMi is pushing forward with its international expansion strategy, pairing global awareness efforts with product innovation. It recently launched the EXOBRIGHT Pink Mask, a new sheet‑treatment product that builds on the brand’s existing Mask and Pad lines and contains Rose Exosome in a mask sheet made from 100% Rose Fiber. The launch took place on September 28, 2026 at the Eden Hall on the first floor of CentralWorld, where MizuMi partnered with presenter PP Krit Anamaydechakon for the “MizuMi x PP KRIT – The Pink Aura” event. Waristha Suephetwong, CEO and founder of MizuMi, said the overseas push focuses on building brand recognition and trust among foreign consumers by using internationally known presenters and leveraging insights into Thai skin concerns. The company’s broader strategy includes the One Step Better World environmental campaign, which began with sunscreen products and will extend to other categories, while increasing the share of sheet‑treatment items in its portfolio to support long‑term overseas growth. For its facial sheet treatment line, MizuMi continues to work with PP Krit, whose domestic and international follower base helps drive brand engagement; the accompanying Rose Gold Set sold out in just 36 seconds at the event. Meanwhile, the sunscreen line uses presenter Chen Zheyuan to reach overseas markets. MizuMi noted that Thailand’s facial mask market grew from 3.4876 billion baht in 2019 to 6.0529 billion baht in 2024, an increase of roughly 73% over five years, or a CAGR of about 11.7%, underscoring the opportunity in specialized sheet treatments that consumers can incorporate into daily routines.
