Moshi Posts 1.94 Billion Baht Revenue in First Half
Moshi Moshi Retail reported 1.94 billion baht revenue in the first half of 2025, up 17.1 percent year-on-year, driven by strong same-store sales and expansion of 11 new locations across Thailand.
Moshi Moshi Retail Corporation, Thailand's leading lifestyle retail chain, announced second-quarter 2025 results with operating revenue of 956.10 million baht, up 17.2 percent year-on-year, and net profit of 161.86 million baht, up 20.4 percent. The company's revenue breakdown comprised 86 percent from retail operations, 11 percent from wholesale, and 3 percent from other distribution channels.
The strong growth was driven by same-store sales growth of 4 percent, efficient cost management, and expansion of 11 new store locations across Thailand, including outlets in Mae Sot, Khon Kaen, Rayong, Maha Sarakham, Samut Songkhram, and Surin. For the first half of 2025, the company reported total revenue of 1.947 billion baht, up 17.1 percent year-on-year, with net profit of 352.83 million baht, up 21.5 percent. Net profit margin improved to 18.1 percent from 17.5 percent.
The company launched an extensive Back to School campaign featuring new seasonal products, licensed collections from Disney, Sanrio, Kakao Friends, and Powerpuff Girls, as well as in-house designed collections Snappy Dino and Moompa collaborations with Thai artists. Marketing efforts included appointing brand ambassadors and creating customer engagement through social media. The board approved an interim dividend of 0.64 baht per share with ex-dividend date on August 28 and payment date on September 11, 2025.
