Omnicom Media Thailand Launches Forum on Emotion-Driven Brand Growth
Omnicom Media Thailand is hosting its OM FORWARD forum to help brands leverage emotion-driven strategies for growth, arguing that emotional connections matter more than traditional reach metrics.
Omnicom Media Thailand is holding its annual OM FORWARD: Emotion Arena – The New Frontier of Growth forum with THE STANDARD, calling on brands and marketers to recognize emotion as a critical factor in understanding consumers and driving business growth amid rapidly changing consumer behavior. The event is structured around four main topics covering consumer emotion analysis, AI and technology use, content creation, and translating insights into business outcomes, with speakers from leading organizations across media, technology, and marketing. Jinnaratcha Sampathanarat, Chief Operating Officer of Omnicom Media Thailand, emphasized that emotion is a key factor influencing consumer attention, confidence, and purchasing decisions. The forum aims to encourage brands to move beyond measuring only reach and efficiency toward building measurable emotional connections that drive sustainable growth.
