Thailand Launches Major OTOP Shopping Event to Boost Grassroots Economy
Thailand will hold a major OTOP shopping event in August 2025 at Impact Muang Thong Thani, featuring products from over 2,000 retailers nationwide and expected to generate at least 800 million baht in economic circulation for grassroots com
The Ministry of Interior, through the Department of Community Development, is preparing to hold the "Artisan Prestige Thailand OTOP—United by Royal Grace" event in 2025, featuring OTOP products from over 2,000 retailers nationwide. Deputy Minister Polpeer Suwannachawi said the event will generate at least 800 million baht in economic circulation, benefiting families, raw material suppliers, craftspeople, and community networks across Thailand. The public will also be able to use the "Thai Helps Thai Plus 60/40" discount program when purchasing goods.
The event runs from August 8–16 at the Challenger Building 1–3, Impact Muang Thong Thani. The Ministry views OTOP as a critical tool for driving grassroots economic development and creating a new generation of Thai entrepreneurs capable of competing in the modern trading landscape. The government has elevated the service through the "OTOP One Stop Service" center, offering comprehensive support including fast-track certification, packaging design, access to special-rate financing, and expanded online and offline marketing channels.
The event will showcase OTOP products across five categories and feature new zones including OTOP MuTelu—highlighting local beliefs, talismans, auspicious objects, and Moo art—and OTOP Craft & Design, blending traditional craftsmanship with modern design and lifestyle concepts. The event also honors the late King Bhumibol's legacy of preserving and promoting Thai wisdom and handicrafts, while featuring live-streaming studios for online shoppers.
