Pai Lick Accuses Supachee of Exaggerating in 100-Baht Durian Sale, Distorting Market Prices
Pai Lick, a Thai MP, accuses Commerce Minister Supachee of exaggerating a 100-baht durian promotion that doesn't reflect real market prices, warning the low pricing could harm farmers already struggling with oversupply.
On April 29, 2025, Pai Lick, Kamphaengphet MP and secretary-general of the Palang Dharma Party, posted on Facebook addressing Deputy Prime Minister and Commerce Minister Supachee Suthermphan and prominent influencer Primmy Pailin's collaboration to promote durian sales online. He questioned whether 100-baht-per-fruit pricing is genuine, suggesting that promoting false information through computer systems constitutes exaggeration. He noted that durian farmers typically need prices around 130-150 baht per kilogram. Traditionally, durian production from Thailand's eastern and southern regions staggered seasonally, but recent climate changes have caused both regions to harvest simultaneously, leading to market oversupply.
Pai Lick urged the Prime Minister to examine these market dynamics carefully, warning against the sight of farmers dumping durians on roadsides. He emphasized that farmers primarily need affordable fertilizer to remain competitive internationally. While praising the concept of government-influencer partnerships, he criticized the execution, questioning whether the collaboration set new durian price standards that were ultimately not followed through.
He called on authorities to address all agricultural sectors—sugarcane, rice, corn, cassava, and fruits—comprehensively. He suggested the government should either establish proper market management systems, coordinate multiple influencers for simultaneous live sales, or develop Thai-owned platforms instead of relying on foreign e-commerce services. These approaches, he argued, would be far more effective than current strategies.
