Pizza Company Launches Chicken Tendies Concept with Coca-Cola
The Pizza Company launches Chicken Tendies, a new fast-casual concept featuring fried chicken, pizzas, and egg tarts with Coca-Cola beverages targeting younger consumers seeking quick, affordable meals. The first location opened at Robinson
Thai Beverage Coca-Cola is strengthening its partnership with The Pizza Company by launching The Pizza Company Chicken Tendies, a new business concept entering the quick-service restaurant (QSR) fried chicken market. The collaboration combines global Coca-Cola beverages with appetizing menu items including crispy fried chicken, pizzas, and egg tarts over 30 centimeters long in tendies style, plus value-priced combo sets tailored to solo diners, Gen Z, and convenience-focused customers seeking quick, satisfying meals.
Jason Riley, Assistant Managing Director of HoReCa at Thai Beverage Corporation Public Company Limited, stated that the company is advancing its business strength and supporting partner goals for mutual growth. Thai Beverage Coca-Cola brings expertise in QSR beverage service through long-standing experience with diverse restaurant types, offering both fountain refill systems for dine-in and bottled options for takeaway, bundled in affordable sets with unlimited Coca-Cola refills. The brand also brings world-class marketing campaigns adapted for Thai consumers, enhancing the tendies-style character and experience.
Pat Pongwittayapipat, General Manager of The Pizza Company under The Minor Food Group Public Company Limited, explained that the new The Pizza Company Chicken Tendies concept underwent extensive preparation in business model design, consumer insight analysis, product strategy innovation, and digital store development. The first transformed QSR-format location at Robinson Lifestyle Suvarnabhumi is now open and ready to serve. Having Thai Beverage Coca-Cola as a beverage partner complements the dining experience and brings Coca-Cola's marketing campaigns to further strengthen the concept.
