Pop Mart Deepens Northern Thailand Push With MAYA Chiang Mai Store
Pop Mart opens its first official store in northern Thailand at Chiang Mai's MAYA Lifestyle Shopping Centre, expanding from a successful pop-up location that tested the market a year earlier. The move capitalizes on growing demand for desig
CHIANG MAI — 25 May 2026, Pop Mart is expanding its presence in Chiang Mai with the opening of a new official store at MAYA Lifestyle Shopping Centre, one year after testing the northern market with a pop-up store at Central Chiangmai.
The new branch marks the company's latest step in building a stronger foothold in northern Thailand, where designer toys and collectible figures have drawn growing interest among local fans, tourists and younger consumers.
Pop Mart opened its Pop-Up Store @ Central Chiangmai in May 2025, describing it at the time as its first pop-up store in the North. The MAYA branch, which held its grand opening ceremony on 21 May 2026, has been promoted as an official store and a larger destination for art toy collectors.
The store features a range of Pop Mart figures and characters, as well as large display pieces including a five-metre-tall HIRONO sculpture and large figures of SKULLPANDA and CRYBABY.
Siriporn Phlaengchanthuek, Head of Southeast Asia for Pop Mart, said Chiang Mai had shown strong market potential since the company first launched its pop-up store in the province.
"Chiang Mai has always been a key city for us. The response we received after debuting our pop-up store here was remarkable and showed strong enthusiasm from local collectors," Siriporn said. "That encouraged our decision to officially open the first Pop Mart official store in Chiang Mai and northern Thailand."
She also thanked provincial authorities, Chiang Mai International Airport and MAYA Lifestyle Shopping Centre for their support, saying the company hoped the store would help make Chiang Mai a destination for art toy collectors and travellers.
The launch was also tied to a tourism campaign with Chiang Mai International Airport called "Pop Mart: Unbox Joy @ Chiang Mai International Airport." From 21 to 22 May, special-edition Pop Mart art toys were distributed to passengers arriving on selected domestic flights from Bangkok and some international routes. Pop Mart Thailand also promoted the campaign through its official social media channels.
