Safe and Creative Media Development Fund Launches 'Media Mee Dee' Project
A new media literacy initiative called 'Media Mee Dee' launched on Thai television April 23 to help citizens identify misinformation and deepfakes amid rising digital fraud and cybercrime threats.
The Safe and Creative Media Development Fund has officially launched the 'Media Mee Dee' project through the ZAAB TODAY program on 9 MCOT HD channel on April 23, 2025. The 'Media Mee Dee' initiative is designed as an accessible and comprehensive scoop-format program that delivers media literacy knowledge to the public in the digital era, building intellectual resilience so citizens can analyze, distinguish between, and consume media creatively and responsibly amid rapidly changing media environments.
Dr. Chamnaj Gamnee-udom, Vice Manager of the Safe and Creative Media Development Fund, stated that digital technology, particularly AI, is currently being used both constructively and maliciously. Deepfake technology, which can seamlessly forge voices and images, has intensified fraud and cybercrime problems. Meanwhile, most citizens lack the skills to analyze and critically evaluate media, making them easy targets. This situation has been a major driving force for developing the 'Media Mee Dee' project to build media immunity across society.
The 'Media Mee Dee' project offers comprehensive and contemporary media literacy skills, presenting accessible knowledge and strategies to counter harmful media through guidance from subject matter experts with direct field experience. This enables the public to develop skills in analyzing, distinguishing, and consciously consuming media, allowing them to counter new fraud schemes effectively and avoid becoming victims or spreading negative information.
The project aims to reduce damage from technology-related crimes affecting people's lives and property, creating intellectual immunity to help Thai citizens sustainably protect themselves and others. It also seeks to extend this knowledge to families and communities, building a truly safe and creative media ecosystem.
The 'Media Mee Dee' project consists of 30 scoop episodes providing knowledge on media consumption and enhancing media literacy, helping audiences distinguish between negative and positive media. It also incorporates Buddhist principles for mindful media consumption. The program airs on 9 MCOT HD through the ZAAB TODAY show (Monday-Friday, 14:05-14:56) every Monday and Wednesday, with live streaming available on Facebook (9 MCOT) and on-demand viewing via TikTok (ZAAB TODAY), Facebook (ZAAB TODAY), and YouTube (DTN Official).
