Spotify Launches 'Reserved' Concert Ticket Feature for True Fans
Spotify is launching a "Reserved" feature that uses listening data to give genuine fans early access to concert tickets without competing with bots or resellers, rolling out to US Premium users mid-2026.
Concert ticket hunting has never been easy for fans, who often compete not only with other fans but also with resellers and bot programs that artificially inflate prices and steal seats from genuine supporters. Spotify has launched a new 'Reserved' feature that reserves concert tickets exclusively for true fans without requiring them to compete in a mad dash at ticketing. The Reserved feature works by analyzing streaming data, shares, and engagement with activities on Spotify's platform to identify users eligible to purchase up to two concert tickets per person, with approximately 24 hours to confirm or complete their purchase. Spotify will first test the Reserved feature with Spotify Premium users in the United States starting in mid-2026. Spotify has partnered with ticket vendors and will lock aside two tickets per artist for upcoming concerts, though the specific artists participating in the program have not yet been announced.
