Bangkok University Launches Strategic Communication Campaign Competition

Bangkok University's Master of Communication Arts program in Brand Management and Strategic Communication is hosting a Strategic Communication Campaign competition. Assistant Professor Dr. Arichay Arrkudom, Dean of the Faculty of Communication Arts at Bangkok University, explained that the program emphasizes Project-Based Learning methodology. Beyond classroom instruction, students must develop strategic communication projects on topics of their choice and present their work to the public. The competition, framed around the Sustainable Development Goals (SDGs), combines practical learning experience with the vision of a sustainable future, aiming to benefit society and develop students to national standards. The initiative gives students a chance to demonstrate their strategic communication planning skills while promoting learning through real-world projects that create tangible social benefits. The Faculty of Communication Arts at Bangkok University is honored to have prominent communication experts from SCB, OMG Ogilvy, and five partner organizations—the Thai Insurance Association, Tourism Authority of Thailand, UNICEF Thailand, Thai PBS, and Thai Airways International—serving as judges and providing feedback to students. The event was held on Saturday, July 4, 2025, from 9:00 AM to 3:00 PM at the Communication Arts Complex of Bangkok University's main campus. During the competition, master's students in Brand Management and Strategic Communication showcased projects they developed over four months with expert coaches, demonstrating how strategy and creativity can create positive social impact and sustainable change under the Sustainable Development Goals (SDGs) framework.