COCOLOVE and Bangkok University Host Viral Ads Contest for Students
COCOLOVE coconut water and Bangkok University held the second annual Viral Ads Contest 2026, challenging students to create viral marketing clips for the brand. Over 400 teams competed across animation, short drama, and entertainment categories for prizes exceeding 100,000 baht. The contest aims to bridge classroom learning with real-world content creation and marketing experience.
COCOLOVE, a 100% pure coconut water brand with no added sugar, has teamed up with the Faculty of Entrepreneurship and Business Administration at Bangkok University to organize the "COCOLOVE x BU Viral Ads Contest 2026" for the second consecutive year. The project opens a platform for students from all faculties and years to demonstrate their potential through creating viral advertising clips for the product, with prizes worth over 100,000 baht. The initiative aims to propel new-generation ideas into real content production and marketing campaigns. The awards ceremony was held in Room A3-301 at Bangkok University's Main Campus.
The event was honored by Dr. Wuthinich Worakraised, Dean of the Faculty of Entrepreneurship and Business Administration, and Assistant Professor Dr. Atchara Chantchai, Chairman of the Advisory Board of Unicorn Consumer Group Co., Ltd., the owner of the COCOLOVE brand, who jointly presided over the opening. Also present were faculty administrators including Dr. Narathip Aramwattananont, Chair of the Executive Committee, Ms. Benjarat Pho Kha, Executive Director, and Mr. Achirawin Rojanachainarin, Managing Director.
The contest aims to give students a space to apply classroom knowledge to real-world work, covering concept development, storytelling, media production, and brand communication through the challenge of creating ad clips for COCOLOVE 100% pure coconut water with no added sugar. The competition received an enthusiastic response with 400 teams submitting entries.
In the Best Animation category, first place went to team "5 force", second place to teams "Makap Chok" and "Maeo Sao", and third place to teams "Phi Suea", "Bao Tai Rak Kon O Ro", "Blingy", "Lovely Coco", and "Mat Trong".
"Fos" Worakul Udomkijkosol, representative of team 5 force, said: "Thank you for this activity. I feel happy to have unlocked my potential and proud to showcase my abilities, winning the Best Animation award, which adds positive energy for my future creative works. My piece was 100% AI-generated. Before production, I studied market trends and focused on the mascot trend, creating a mascot named Fluffy, meaning fluffy, as a 'spirit' to drive the story, emphasizing naturalness, which aligns with the COCOLOVE brand concept."
In the Best Short Drama category, first place went to team "I luv cocolove", second place to teams "Sugar-Free Detectives" and "Team Co Kot Maphrao", and third place to teams "Update", "Power Puff Kui", "Miao Kraprok", "Kamthep", and "Freshy Kon Thai Thae".
"Ming" Suparat Anurakttantigul, representative of team I luv cocolove, said: "After trying COCOLOVE coconut water, I liked it; it's not overly sweet, it's real coconut water. When the Viral Ads Contest 2026 came up, I had fun creating a viral clip. The team name uses Gen Z language. The work follows the trend of vertical Chinese dramas, with a title that makes you go 'Huh? Wow, what's this?' to entice viewers to keep watching. This is the first project where we won first place, giving us encouragement for future creative projects."
In the Best Entertainment category, first place went to team "Yoi and Friends", second place to team "Dream te" [text cut off].
