CJ MORE Teams With Popular Page for Campus Event
CJ MORE partnered with popular page Thaep Leela to launch an experiential marketing event at Thai Chamber of Commerce University, featuring photo booths, beauty products, and lifestyle activities designed to engage younger audiences and str
Creating experiences that connect with the lifestyle and interests of young people has become a key challenge for retail brands in an era when consumers seek more than just products—they want fun, participation, and genuine brand connection.
CJ MORE, a Thai retail brand committed to enhancing community lifestyle, has partnered with the popular page Thaep Leela to continue the fun in the "Kham Tong Chuam Campus Tournament" campaign. The brand held an on-ground activation event at Thai Chamber of Commerce University, marking the fourth stop of its campus tour to create close experiences with Gen New and reinforce the brand's image among younger audiences.
The event was lively throughout the day from 10:00 to 16:00, with continuous participation from students and young people enjoying multiple activity zones set up by CJ MORE and Thaep Leela, transforming the space into a hub of fun and engagement through experiential marketing that easily resonates with young lifestyles. The event drew strong interest from both students at Thai Chamber of Commerce University and teenagers from other educational institutions across Bangkok who came to add vibrant energy to the occasion.
One popular highlight was the CJ MORE Photo Booth, a free photo check-in point that allowed students to capture memorable moments and share them on social media, including Instagram and TikTok, naturally amplifying brand awareness through user-generated content. Meanwhile, young audiences enjoyed Nine Beauty x Bird Eye View, where simply following the Nine Beauty Facebook page allowed them to randomly pick exclusive fortune envelopes from renowned fortune teller Bird Eye View and receive free facial care cream to take home.
Another eye-catching zone was the UNO Zone, where participants who followed the UNO TikTok account received free cute lifestyle products from the UNO brand, limited to 200 pieces per day. The zone was so popular that the queue filled up quickly, reflecting the power of creating engagement through activities aligned with young people's interests and behaviors.
Beyond the vibrant activities, what stood out was that most event participants were already members of the CJ Credit Card, reflecting strong brand loyalty and familiarity with CJ MORE woven into students' daily lives. This was especially true for the CJ MORE location behind Thai Chamber of Commerce University, situated less than 500 meters from the campus in the student dormitory area, making it a natural "destination center" that meets students' lifestyle needs—from convenient drink purchases under attractive promotions to skincare and cosmetic products from the Nine Beauty zone.
The success of "Kham Tong Chuam Campus Tournament" not only reflects young people's response to fun-creating activities but also proves CJ MORE's commitment to connecting the brand with consumers through real experiences. As CJ MORE enters its 21st year, the brand continues to advance its vision of "growing together, every day, complete, right, and worth it," while developing modern, diverse store models and services that meet customer needs through partnerships with leading brands. CJ MORE currently operates over 2,000 locations across more than 60 provinces nationwide and remains committed to retail excellence.
