Miss Thailand Beautiful 2025 Pageant Launches 76th Anniversary
Thailand's longest-running Miss Thailand Beautiful pageant launches its 76th edition with a "Lanna Charm" theme, offering the winner 500,000 baht and over 2 million baht in total prizes across all categories.
The Miss Thailand Beautiful pageant, one of Thailand's longest-running beauty competitions, continues this year to find outstanding contestants. Organized under the direction of Sineenarot Engtrakolab, this is the 11th year her family has managed the competition, which remains committed to preserving Thai identity and culture. The 2025 edition adopts a nostalgic theme called "Lanna Charm," reflecting the pageant's early years. The winner receives 500,000 baht in cash and a diamond crown, with additional runner-up and special category prizes bringing total prize money to over 2 million baht. All 30 finalists receive monetary rewards and the chance to participate in social activities with major sponsors including Thai Insurance, ThaiBev, and Energy Absolute. Eligible contestants aged 17-28 can apply online via the Miss Thailand Beautiful Facebook page until September 3, 2025. The pageant finale will be held on Monday, September 21, 2025, at the ESC Park Hotel in Rangsit.
