Miss Thailand 2027 Pageant Launches Under New Vision

Cat Unique Company officially unveiled the Miss Thailand 2027 pageant under the leadership of Atitaya Benjapak, who secured the rights to organize the competition for three consecutive years from 2027 to 2029. The pageant operates under the concept of "The Golden Era," launched with a formal press event at BTS Visionary Park featuring prominent guests and media coverage.

Benjapak emphasized that while respecting the pageant's rich heritage and prestige in Thai society, the new era will modernize the platform to showcase the abilities, ideas, and leadership of contemporary Thai women. The pageant will no longer focus solely on beauty but rather serve as an opportunity for women to demonstrate their full potential and create positive social change.

The "Golden Era" concept emerged from a desire to transform the pageant by viewing it as a "platform of opportunity" that listens to all voices and incorporates feedback for continuous improvement. Benjapak stated that this year's competition seeks women with more than beauty—women with intelligence, strong character, ability, and a commitment to volunteer service for the common good.

Under the new vision, contestants will be encouraged to engage in community work, listen to local issues, and use the pageant platform as a voice to inspire youth and drive positive social transformation. The pageant framework centers on "ERA," comprising three pillars: E – Empower (building power, opportunity, and women through developing contestants' personalities, communication skills, creativity, and leadership); R – Represent (bringing provincial strengths to the national stage, with contestants serving as bridges between communities, private sector, and organizations); and A (undisclosed in the excerpt). Benjapak stressed that despite changing times, the Miss Thailand pageant retains its value and significance in Thai hearts, now serving as a platform for women to leverage their abilities and voices for societal benefit.