Settrade Launches Major Streaming Platform Overhaul with AI
Settrade launched a complete overhaul of its Streaming trading platform, its first in
Settrade has launched a new version of its Streaming online securities trading platform, marking its first complete technology overhaul in nearly a decade. The update aims to simplify the investment experience with bilingual stock search in Thai and English, enhanced analysis tools, pre-trade cost calculations, multi-layered security upgrades, and AI-driven features to serve over five million digital-era investor accounts.
On November 9, 2026, Ms. Amthi Praphan, Managing Director of Settrade Dot Com Company Limited, Thailand's internet-based securities and derivatives trading service provider, announced the launch of the new Streaming platform. The revamp encompasses the entire technology stack, both front-end and back-end, to support evolving investor behaviors while improving usability, agility, and security standards, and laying the foundation for future service and feature development.
"The launch of the new Streaming version is a major milestone for the company," Ms. Amthi said. "It is not merely a cosmetic change to the application or the addition of new features, but a fundamental re-examination of how investors behave today, what limitations or problems remain unresolved, and what direction the platform should take to support a better investment experience now and in the future."
She added that this development follows the "SHIFT TO NEW" concept, anchored on three pillars: Seamless for continuous and convenient usage, Intuitive for easy-to-understand design, and Trust for a platform investors can rely on.
Settrade began platform development in 2000 with an internet trading system for computers before evolving through multiple mobile versions. Over more than 25 years, Streaming has played a key role in lowering barriers to Thailand's capital market and now serves nearly five million active online investor accounts.
However, the previous Streaming version had been in service for nearly 10 years, while investor behavior, technology, and capital market products have changed significantly. The company assessed that merely extending the old architecture would not suffice for long-term investment support, prompting a decision to rebuild the entire system.
Ms. Amthi explained that the new Streaming development focuses on three main areas: design aligned with the investor journey, resolution of usage pain points, and expanded feature capabilities to cover more investor needs.
"A key reason for building an entirely new application is to establish a flexible technology architecture that can support rapid technology updates and security patches, as well as efficiently accommodate new capabilities of both iOS and Android operating systems," she said.
The new architecture also enables the development team to create and iterate new features faster and more nimbly, leveraging AI technology to support the software development process.
