TAT and ZEEKR Launch EV Tourism Campaign Across Thailand
TAT and ZEEKR Thailand are launching a six-month electric-vehicle tourism campaign from August 2026 to February 2027, featuring curated journeys through Thailand's lesser-known destinations across the North, Northeast, South, and Bangkok re
Bangkok, 13 July 2026 – The Tourism Authority of Thailand (TAT) has partnered with ZEEKR Thailand on “Amazing Thailand in ZEEKR Luxury Way”, a six-month campaign using electric-vehicle journeys to spotlight lesser-known destinations, local culture and natural attractions across Thailand.
Running from August 2026 to February 2027, the campaign centres on the “Travel the ZEEKR Way” content series, featuring Northern Thailand, the Northeast, the South, Bangkok and nearby provinces. TAT’s first collaboration with ZEEKR Thailand supports quality domestic travel and wider adoption of lower-carbon transport.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said, “Thailand’s tourism growth must create stronger value for travellers, destinations and local communities. Under our Value over Volume direction, TAT is focusing on meaningful experiences that respect culture and the environment while strengthening the resilience of the tourism sector. Electric vehicles offer another practical travel option that can help reduce greenhouse gas emissions and reliance on conventional fuel.”
TAT will select routes and experiences that reflect the identity of each area, with an emphasis on destinations offering distinctive cultural, natural and community value. ZEEKR Thailand will provide electric vehicles for the journeys, enabling the campaign to present EV travel within real destination settings rather than as a standalone automotive experience.
The four themes will highlight different aspects of Thailand. “Northern Escape” will explore mountains, waterways, Lanna architecture and traditional crafts. “Isaan Stories” will present the Northeast through local lifestyles, music, food and everyday wisdom. “Southern Serenity” will feature coastal scenery, islands and restorative journeys by the sea. “Urban Retreat” will uncover lesser-known places in Bangkok and nearby provinces, connecting heritage, contemporary culture and short-distance travel.
Mr. Alex Bao, Managing Director for Southeast Asia at ZEEKR Thailand, said, “ZEEKR’s direction in Thailand is evolving from electric mobility towards a broader connection with lifestyle and travel. Working with TAT allows us to place our vehicles within journeys that reflect the diversity of Thailand and the changing expectations of travellers. We believe the travel experience should be as considered as the destination, with performance, safety and comfort supporting each stage of the journey.”
TAT and ZEEKR Thailand will jointly produce and distribute the series through Osotho magazine and TAT’s online platforms. Content will also be developed with creators from The Zecret Revealer, The Zecret Insider and The Zecret Visualizer groups to reach travellers interested in experience-led journeys and new domestic routes.
The campaign forms part of TAT’s 2026 domestic tourism strategy, which targets 202.42 million domestic trips and 1.07 trillion Baht in tourism revenue. It also supports TAT’s wider direction to connect tourism value with responsible mobility, broaden travel beyond established destinations and strengthen the contribution of domestic tourism to local economies.
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