Thailand Tourism Board Launches Premium Ayutthaya Road Trip with Classic Cars
Thailand's Tourism Authority launched a premium road trip featuring over 50 travelers and 30 classic cars touring Ayutthaya's UNESCO heritage sites, combining vintage automobiles with cultural experiences and local cuisine.
On September 6, Thaapanee Kiatpaibuul, Governor of the Tourism Authority of Thailand (TAT), welcomed a caravan of over 50 travelers and 30 classic cars for the IMPACT Speed Fest x Amazing Thailand – Ayutthaya 1 Day Trip event. The journey was led by Paul Kanjanapassin, Chief Executive Officer of Impact Exhibition Management, alongside travel influencers and lifestyle content creators who participated throughout the trip.
Various groups attended the event, including organizing committees, Royal Thai Police Cadet Academy students, senior executives, and quality tourist group study delegations.
The classic car caravan departed from Bangkok to Ayutthaya Province to experience the charm of the UNESCO World Heritage city through a Luxperience format—a premium travel experience that seamlessly blends classic automobiles with Thai cultural heritage.
Key highlights of the itinerary include visits to the Khon Learning Center and the National Arts Museum to admire Thai cultural artistry, sampling grilled river prawns, a signature Ayutthaya dish, and posing for photos at classic photography spots alongside vintage vehicles. The event merges drive tourism with historical and cultural exploration, emphasizing a Value over Volume strategy that prioritizes meaningful travel experiences for high-potential tourists. This initiative reinforces TAT's Luxperience approach to elevate travel experiences for premium visitors, stimulate the economy, distribute revenue to local operators, and ensure long-term sustainability for Thailand's tourism industry.
