Thailand Promotes Wellness Tourism at Japan Expo 2026
Thailand's Tourism Authority is promoting wellness and cultural travel experiences to Japanese visitors at Tourism Expo Japan 2026, targeting high-value tourists for longer stays across secondary destinations including Ko Lanta.
TAT is showcasing Thailand at Tourism Expo Japan 2026 under “Healing is the New Luxury”, promoting wellness, culture and immersive travel to quality Japanese travellers. The campaign supports repeat visits, longer stays, higher-value segments and wider travel to secondary destinations, alongside airline and travel trade partnerships across the Japanese market.