Thai Artist TEN Launches ILLIMNT, New Global Entertainment Company
Thai artist TEN launches ILLIMNT, a new global entertainment company that blends music, fashion, and visual art while prioritizing artists' authenticity and creative freedom. The K-pop veteran will be the label's first artist, undertaking p
ILLIMNT, a global entertainment company, officially launched with Thai artist TEN (Chitpol Leechaiyprokul) as co-founder and first artist under the label. Unlike traditional artist management, ILLIMNT aims to be a creative hub connecting music, culture, visual art, and fashion while producing original content and collaborating with world-class brands.
The company is dedicated to supporting artists by presenting their authenticity and unique identities to worldwide audiences, prioritizing artists' true selves and unconventional creative thinking as core values. This approach aims to deliver new experiences that audiences can access and participate in more deeply.
ILLIMNT launches with global artist and co-founder TEN, who will undertake activities across South Korea, China, the United States, and other countries worldwide. TEN will represent ILLIMNT as a solo artist, bringing world-class performance skills, musical depth, and a distinctive image. He previously gained recognition as a member of K-pop groups NCT, WayV, and SuperM.
As co-founder, TEN stated that ILLIMNT believes that "even what seems impossible can happen through the power of creativity." He expressed hope that ILLIMNT would empower artists to trust themselves while exploring new creative possibilities, creating work that connects people globally, inspires, and transcends language and cultural barriers.
Looking ahead, ILLIMNT plans to adopt an artist-centric management model with global networks to drive projects impacting not only music but the broader cultural landscape.
About TEN: TEN (Chitpol Leechaiyprokul) is a Thai artist and member of WayV, NCT, and SuperM, achieving global recognition. He is preparing diverse projects for worldwide markets throughout the year, including South Korea, Thailand, China, and the United States, covering music releases, live performances, creative content, and collaborations with leading brands.
TEN's discography includes mini-albums TEN and STUNNER, plus the Japanese mini-album Humanity. His title track STUNNER received strong reception, winning 'Top Song of 2025, Thailand' as Spotify Thailand's most-streamed song, and winning awards on Music Bank, The Show, and Inkigayo Hot Stage. TEN also won the Best Choice Award at the 2024 Asia Artist Awards. His music has accumulated over 460 million streams with over 35 million music video views, while collaborative works with other groups have surpassed 620 million streams and over 617 chart entries.
Beyond music, TEN has established himself in global fashion, currently serving as Global Brand Ambassador for Saint Laurent.
