TrueID Launches DOODi Entertainment Brand

TrueID has launched DOODi, a new entertainment brand featuring content across multiple genres with the slogan "If You Like to Watch, You Must Watch DOODi." The platform partners with leading creators including Sol and Mone from The Little Mission, and features original shows such as True Haunt, The Celebrities, The Mu Curse, and Shared Love, rolling out new content throughout the year to match viewer interests.

The launch event showcased representatives from featured programmes and appearances by beauty pageant contestants including Miss Global Thailand 2026, Miss World Thailand 2026, and several other pageant winners. TrueID Advertising Solutions offers a comprehensive marketing approach under the theme "Don't Just Run an Ad. Be Part of the Story," inviting brand partners to collaborate with creators on tailored content and campaigns.

Winthadisorn Kalsanimit, TrueID Managing Director, stated that the platform operates on the principle "Created by Thais, Understanding Thais, For Thailand," emphasizing domestic data processing, security standards, and PDPA compliance while creating growth opportunities for Thai creators and businesses. DOODi builds on the success of Taatang by offering diverse content from top creators, while TrueID Advertising Solutions bridges brands with appropriate creators to develop engaging campaigns that satisfy viewers, generate income for creators, and help brands reach target audiences.